Why Women Are Better Investors Than Men What if one of the biggest advantages in investing is not knowing more about the stock market, but knowing when not to act? For years, investing has carried a familiar image: the confident man studying charts, following market movements and making rapid-fire decisions. Women, meanwhile, have often been portrayed as more cautious or less confident with money. But the evidence tells a rather different story. A growing body of research suggests that when women do invest, they can outperform men not necessarily because they possess superior financial knowledge, but because they often display behaviours that are remarkably well suited to long-term investing. They tend to trade less frequently, take fewer unnecessary risks, research their decisions and remain invested during periods of market turbulence. That does not mean every woman is a better investor than every man. Investment performance is influenced by education, income, wealt...