When the President Becomes the Broadcaster: Is Trump TV the Future of Political Communication? Author: Rodgers Mangwela The television screen has always carried a certain authority. A president speaks, a journalist asks questions, an editor checks the facts and an audience watches the finished report. For generations, that chain has been one of the basic structures of political communication. But what happens when the president decides that he no longer needs the chain? That question has moved from theory to reality in the United States, where President Donald Trump has launched “Trump TV: The Essentials Station” , a 24-hour streaming operation on YouTube operated by the White House. The launch came days after his administration barred CNN, MS NOW and Politico from White House access, prompting those organisations to sue and major television networks to suspend participation in the presidential press pool. The significance is bigger than Trump himself. The experim...