India's 'Blue Gold' Starts a New Drinks Industry How a Desert Weed Is Transforming Rural Livelihoods and Fueling India's Emerging Agave Spirits Market In the dry landscapes of southern India's Deccan Plateau, a plant long dismissed as little more than a thorny nuisance is quietly sparking an economic transformation. For generations, agave plants stood along farm boundaries, serving as natural fences against wandering livestock and wild animals. Few paid them much attention. Today, however, that same cactus-like plant is being called “blue gold,” generating fresh income for farmers and helping to launch an entirely new drinks industry in India. What was once considered worthless vegetation is now attracting entrepreneurs, distillers, investors, and agricultural experts who see enormous potential in India's vast wild agave reserves. Inspired by the global success of Mexico's tequila and mezcal industries, Indian producers are exploring how agave can b...